Customer Acquisition
Customer acquisition is a process that consists of an overall funnel or an overall process that’s about; Acquiring Engaging Retaining Customers Extracting value from the customers while giving them value in return. Typically, when you first acquire customers the return is negative i.e. You initially acquire some sunk cost in setting up the structure and …. Read More
Sales Process
The most effective “internal” sales processes (meaning the ones you define) are the ones that match the external buyers’ process (the steps that the buyers take to make a purchase decision). Chances are you’re doing some of it effectively, but could further define your process to achieve better results.