Category: Business

CREATE YOUR PRODUCT MESSAGING

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Targeted messaging lets your customers know you understand them, and you are delivering a product that they need. You want potential customers to know how your product is different and uniquely qualified to solve their problems. Create a strong message foundation that is built upon communicating value. You should always choose benefits over features. Many ….  Read More

SUSTAINABILITY – THE KEY TO YOUR BUSINESSES FUTURE

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What does Sustainability mean to you?   Sustainability for me is crucial as it determines an essential part of the productive ecosystem overlooked by many businesses. In the long-run, Sustainability determines the quality of revenue and returns companies will be able to garner. Sustainability demands that companies pay attention to doing well profit-wise and making a ….  Read More