CREATE YOUR PRODUCT MESSAGING
Targeted messaging lets your customers know you understand them, and you are delivering a product that they need. You want potential customers to know how your product is different and uniquely qualified to solve their problems. Create a strong message foundation that is built upon communicating value. You should always choose benefits over features. Many …. Read More
COST UNIQUENESS
In general, there are two types of competitive advantage a firm can pursue: low cost or uniqueness. Using a low-cost strategy, a firm simply tries to have lower costs than the marginal producer in the industry. With the uniqueness strategy, a firm tries to persuade customers to pay more. A uniqueness strategy usually entails offering …. Read More
STRATEGY
When you think about strategy, what comes to mind? Let’s address what strategy is and what role it plays in your business. Kenneth Andrews, a famous strategist who had a book in 1971, called The Concept of Corporate Strategy, defined strategy as this; “strategy is the pattern of decisions in a company that determines and …. Read More
SUSTAINABILITY – THE KEY TO YOUR BUSINESSES FUTURE
What does Sustainability mean to you? Sustainability for me is crucial as it determines an essential part of the productive ecosystem overlooked by many businesses. In the long-run, Sustainability determines the quality of revenue and returns companies will be able to garner. Sustainability demands that companies pay attention to doing well profit-wise and making a …. Read More