WHAT IS SOCIAL INTRAPRENEURSHIP?
The term “social intrapreneurship” describes how individuals who work for an organization can successfully adopt entrepreneurial mindsets. The phrase “intrapreneurship” first appeared in a white paper titled “Intra-Corporate Entrepreneurship” in 1978, written by Gifford and Elizabeth Pinchot for the Tarrytown School for Entrepreneurs. Who is a Social Intrapreneur? They are employees who develop initiatives that …. Read More
CREATE YOUR PRODUCT MESSAGING
Targeted messaging lets your customers know you understand them, and you are delivering a product that they need. You want potential customers to know how your product is different and uniquely qualified to solve their problems. Create a strong message foundation that is built upon communicating value. You should always choose benefits over features. Many …. Read More
COST UNIQUENESS
In general, there are two types of competitive advantage a firm can pursue: low cost or uniqueness. Using a low-cost strategy, a firm simply tries to have lower costs than the marginal producer in the industry. With the uniqueness strategy, a firm tries to persuade customers to pay more. A uniqueness strategy usually entails offering …. Read More