Why it is important to build a corporate identity?
The way a company, firm, or business venture displays itself to the public is known as its corporate identity. However, it can also encompass elements such as product design, advertising, public relations, etc. Maintaining and enhancing the corporate identity in order to support and facilitate the corporate business objectives is one of the fundamental purposes …. Read More
Steps to creating a crisis management strategy
Crisis management is a situation-based management strategy that incorporates distinct roles and duties as well as process-related organizational needs for the entire enterprise. The reaction must involve activity in the following areas: crisis assessment, crisis managing, and crisis termination. Being well-prepared for a crisis, ensuring a quick and adequate reaction, maintaining open lines of reporting …. Read More
Effective lead generation strategies to grow your business
Lead generation is the process of drawing potential clients to your company and piquing their interest through nurturing, all with the intention of turning them into paying clients. Job applications, blog posts, coupons, live events, and online material are some strategies for generating leads. Frameworks, technologies, and processes change constantly, as evidenced by the history …. Read More
Challenges encountered by leaders
It is impossible to overstate the role that effective leadership plays in the overall success of a business. Due to issues resulting from the leadership practices used in those companies, many have been unable to meet their objectives. Leaders always encounter internal and external challenges, regardless of their location, industry, or corporate culture. Oftentimes, their …. Read More
The Strategist’s Challenge
The strategist’s major challenge is to simultaneously manage three critical factors: VALUES, OPPORTUNITIES and CAPABILITIES. VALUES refer to the mission and scope of the organization; how this organization sees and defines itself. One way to analyse a firm’s values or its missions is to look at its mission statements. Most publicly traded companies have these …. Read More
What is Strategic Analysis?
How does one assess a business strategy? We define strategic analysis as the assessment of an organization’s current competitive position and the identification of valuable competitive positions in the future and how to achieve them. First, strategic analysis is done from a generalist perspective. By this I mean, we cross the functional boundaries of the …. Read More
The Role of Strategy
Strategy must be created across 3 major areas in every organization – The Corporate Level The Business Unit Level The Functional Level THE CORPORATE LEVEL This is the highest and most broad level of strategy in business. This deals with high level concerns such as defining the vision, clarifying objects, and setting goals. Creating and …. Read More